Introducing Catalyst

The future of storefront experience, built for performance and scale.

What is Catalyst?

The storefront that's setting a new standard for modern commerce.

Optimized for high performance

Providing an exceptional experience out of the box, Catalyst offers unparalleled customization capabilities that scale to your business needs.

Innovative visual builder

Catalyst empowers marketers and developers to create captivating customer experiences that differentiate your brand and drive more sales.

Collaborate with Catalyst

The storefront your whole team will love.

Designed with marketers and developers in mind, Catalyst enables teams to quickly create and optimize storefronts — without all the technical debt.

Catalyst for Marketers

Empowering marketers.

Don’t sacrifice marketing usability for modern technology — Catalyst has both.



  • Launch a fully optimized storefront in just one click, boosting team efficiency and speeding up time to market
  • Build, preview, and publish pages — minimizing technical debt and empowering teams to make updates without relying on developers
  • Deploy campaigns faster to keep up with market trends, respond to shifting consumer demands, and drive more conversions with agility and precision

Catalyst for Developers

Liberating developers.

Get all the flexibility and control you need to create your storefront on your terms.



  • Quickly deploy a Next.js storefront using the Command Line Interface (CLI), streamlining workflows for rapid, developer-friendly deployment
  • Build and integrate advanced customizations with minimal technical debt
  • Create and modify built-in components and expose only the props your team needs for easy editing
  • Enjoy seamless scalability with Catalyst’s open framework and pre-integrated tools, built on Next.js and React

“Our experience with Catalyst and Makeswift has been both exciting and transformative. We’ve accelerated the design-to-publishing process, delivering a dynamic, high-quality storefront without the added complexity that comes with custom builds.”



Amandeep Singh, President

Why Catalyst?

Built for performance and scale.

Launch Faster

Create and optimize with newfound freedom and speed.

Technical or non-technical, anyone on your team can launch a new site and build a custom experience that captivates and converts.

Streamline workflows and get to market faster

Launch one-time campaigns and microsites in a single click

Or launch via CLI for maximum creative freedom

“On Burrow’s existing Next.js site, we’ve been able to migrate our storefront to utilize Catalyst over time, starting with our most highly trafficked pages, such as our product listing pages. At each step, we’ve seen developer productivity gains and our site performance increase dramatically.”

Kabeer Chopra, Co-Founder and Chief Technology Officer

Advanced Customization

Build a best-in-class tech stack.

Catalyst’s flexible, modern framework offers limitless possibilities to build your tech stack your way.

Leverage pre-built integrations to save time and streamline connections with best-in-class vendors

Optimize your strategy with new solutions for hosting, search, content management, and more as your business evolves

Quickly innovate and iterate by swapping out your front-end without ever having to touch the back

“Catalyst removes friction for ecommerce teams of all sizes to ship composable storefronts. Vercel’s frontend cloud combined with the Catalyst reference architecture enables faster iteration velocity and total creative freedom to build, scale and secure personalized shopping experiences.”

Malte Ubl, Chief Technology Officer

POWERFUL COMMERCE CAPABILITIES

The best of BigCommerce at your fingertips.

You’ll have access to BigCommerce’s core capabilities and industry-leading functionality right out of the box.

Sell more with our integrated B2B functionality, customizable checkouts, robust APIs, Feedonomics, and Multi-Storefront capabilities

BigCommerce remains at the core, handling data management with powerful back-end systems

Build with the flexibility of BigCommerce you know and love — we’re designed to scale with you

“Onboarding to Catalyst was relatively quick, and the overall process was smooth, leveraging the expertise of a platform built by engineers deeply familiar with BigCommerce.”

Daniel Burrow, Vice President of Growth

Everything you need for performance and scale.

Google Lighthouse score of 100.

Experiment and scale without affecting Core Web Vitals.

Edit together without limitations.

Collaborate in real-time with teammates using multiplayer editing, working more efficiently than with traditional builders.

Launch faster than you ever imagined.

Implement at a speed previously only available with traditional SaaS — without making compromises. 

Your history, always within reach.

Effortlessly access and publish previous versions of your site for seamless updates and control.

Craft tailored experiences.

Deliver localized experiences at scale with translation tools to create region-specific content.

Time your content perfectly.

Schedule and publish content exactly when you want — individually or in bulk — to streamline launches, campaigns, and more.

Discover the future of storefront experience.

Designed with marketers and developers in mind, Catalyst is setting the new standard for modern commerce.



Catalyst’s flexible, modern framework empowers teams to go to market with newfound creative freedom and speed — building and optimizing visually stunning storefronts in record time.

Are you a developer?

Take a closer look at how Catalyst delivers unmatched freedom and control to build your storefront your way.

Ready to explore Catalyst?

Fill out the form for an expert demo.

Resources

See Catalyst in action.

Explore how Catalyst empowers teams and sets a new standard for modern commerce.

VIDEO

Catalyst for Marketers

VIDEO

Catalyst for Developers

Blog

Why an Ecommerce Visual Editor Is the Key to Better Storefront Design

Article

The Evolution of Composable Commerce and its Benefits

Frequently asked questions (FAQs).